![]() ![]() "We know NASCAR fans are brand loyal and recognize how important tool performance is in racing. " Stanley Black & Decker is an innovative company that has a rich history in our sport and these new agreements connect our brands in an authentic and meaningful way," said Daryl Wolfe, Executive Vice President and Chief Revenue Officer at NASCAR. The company's tools will be highly utilized from the pit crews during the big race, to the teams responsible for constructing new racing facilities across the country, generating unrivaled enthusiasm on and off the track. With a mission to celebrate those who make the world, paired with an enduring partnership history with NASCAR, Stanley Black & Decker and its brands such as CRAFTSMAN, DEWALT and MAC TOOLS will be put to work across all NASCAR locations. Stanley Black & Decker Named the Official Tools Partner of NASCAR It will also serve as a platform to support the launch of new products, amplify seasonal promotions, and highlight the many ways CRAFTSMAN is building pride.Īs part of the NASCAR CRAFTSMAN Truck Series Title Sponsor announcement, representatives from NASCAR and Stanley Black & Decker revealed a CRAFTSMAN Toyota Tundra truck at Daytona International Speedway alongside current Truck Series driver Zane Smith and inaugural Truck Series champion Mike Skinner. NASCAR CRAFTSMAN Truck Series title sponsorship includes exclusive brand integrations on vehicles, crew uniforms, tracks and more in addition to the branding of the Triple Truck Challenge and Championship Race entitlement. We look forward to our return in Daytona in 2023 to reunite with our loyal fans as we begin this new chapter in NASCAR history." ![]() The Truck Series represents authentic, bold and proud drivers and fans, which embody the same characteristics of our CRAFTSMAN brand. "From proud homeowners and homebuilders to auto enthusiasts and master mechanics, CRAFTSMAN has been the brand generations have trusted to get the job done. "We celebrate the return of the NASCAR CRAFTSMAN Truck Series with our customers, distribution partners and employees," said Doug Redpath, President of Hand Tools, Accessories and Storage for Stanley Black & Decker. In addition to the Truck Series title sponsorship, Stanley Black & Decker will further expand its presence in the sport, entering into a multi-year partnership designating the company and its iconic brands as the "Official Tools Partner of NASCAR" and "Official Tools" of all NASCAR-owned and operated tracks. CRAFTSMAN® will return as the title sponsor of the NASCAR Truck Series beginning in 2023. ![]()
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