![]() ![]() An elegant and stylish picture supports the origins of the company’s name, Starbucks, which was adopted from one of the characters of “Moby Dick”. Yes, the iconic Starbucks logo is a Mermaid. The lady on the logo of the famous coffee house chain depicts a Mermaid in the crown. ![]() The Mermaid also explains the name of the company, which was taken from “Moby Dick”, supporting the sea theme. The iconic green and white Starbucks badge feature an image of a mermaid, which not only makes the badge of the brand stand out but also “evokes coffee’s allure and its seafaring tradition”, according to the company. What is the meaning behind the Starbucks logo? It is quite in keeping with the Starbucks logo design trend, which is observable in all its logo versions. In its logo, Starbucks has used the Freight Sans font. Black (hex: #000000) and white (hex: #FFFFFF) are used as supplementary colors. In the Pantone system, it is listed as 3425C, while its hex code is #00704A. The most recognizable of the colors used on the Starbucks symbol is the specific shade of green. Anti-Semitic groups claim the mermaid symbolizes Queen Esther, which shows the company participates in Zionist plots. The 2011 Starbucks logo features a star at the place where another Illuminati symbol, the all-seeing eye, is typically placed. If you turn the 1971 logo upside down, it resembles a goat’s head, a satanic symbol used by the Illuminati. The original version of the emblem was designed by Terry Heckler, who got his inspiration from Moby-Duck and the nautical theme, as the name of the brand was taken from the famous novel by Henry Melville. The Mermaid, or Siren, has been on the Starbucks logo since the very beginning. Why is there a mermaid on the Starbucks logo? The siren repeats the contours of the previous badge but looks a bit different due to the new color combination and absence of black details. Now it is composed of a white siren’s image placed on a solid green background color without any framing or lettering around it. In 2011 the Starbucks logo has undergone another redesign, and the emblem we all can see today is a simplified yet brightened version of the previous badges. The logo from these years is probably the most recognizable among all the Starbucks emblems. The typeface was also slightly modernized, making the letters wider and more massive. The image of the sirens was enlarged in 1992, and now only the ends of her tails were visible. Another thing that was changed - two white dots were replaced by two five-pointed stars, also in white. The wordmark around the frame was simplified to “Starbucks Coffee”, while its typeface became bolder and the letters - larger. The contours of the badge were refined and modernized in 1987, and the color palette of the badge gained a new hero - green color, which was used for the wide rounded frame of the image of the monochrome siren. ![]()
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